About me

Hi, I'm Yunuen, an Architect and Graphic Designer driven by the power of design to shape how people feel, move, and connect. My path has taken me from studying Architecture in Mexico to specializing in Spatial Design and Micro-Architecture at École Boulle in Paris, where I learned to view environments as narrative tools.

From there, I spent several years leading creative strategy and performance design for global brands like Nike, Uber, and Turner, learning how to translate brand identity into visuals that perform. Recently, I expanded that foundation with a certification in Digital Marketing Analytics from MIT Sloan, combining creative intuition with data-driven thinking. Today I apply this multidisciplinary lens across brand identity, creative strategy, spatial design, and my own design-led home goods brand Bēhaus.

At my core, I am a curious problem-solver fascinated by human psychology: I love exploring why we respond to brands, spaces, and visuals the way we do. Whether I am defining a brand, devising effective creative strategies, designing a space, or solving a creative challenge, I strive to deliver intuitive, captivating design that resonates.